![]() It consistently enters the Top 10 role-playing games and gains more than a million dollars in revenue every month, according to Apptica Store Intelligence. The popular pay-to-win mobile game Mafia City is known for cartoon video ads that have nothing to do with the real gameplay.Īnother pay-to-win game Hero Wars - Men’s Choice Epic Fantasy RPG pretend to be a brain-twisting puzzle game while having completely different gameplay.ĭespite hundreds of angry user reviews, the game is very successful. ![]() Some large publishers allow themselves to make fake advertisements, and Apptiсa has collected several examples of such ad creatives. However, this strategy can only work if the game is good enough to attract and retain traffic. ![]() That will give the application a rather small DAU increase, despite the obvious day-1 retention decline. Well, perhaps the developers expect that some part of the acquired traffic, who doesn’t feel deceived too much, will stay. Why cheat users if they delete the game anyway when realize it doesn't fit their expectations. This called a misleading ad or fake ad - the way some publishers advertise to attract more users. ![]() Some of us hate it, the others accept it as a necessary evil but what if you're actually interested in playing the game from the ad because it looks like the next Call of Duty? You click the ad, download the game and then realize that the gameplay has nothing to do with the ad and the game is nothing you believed it would be. If you were playing free mobile games at least once you've probably seen the mobile ad of other games popping up occasionally on your screen. Misleading ad in mobile games: Playrix, Matchington Mansion, Mafia City ![]()
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